← BACK TO WORKDifferent brands speak differently.
OSMO MEDIA
Different brands speak differently.
My job is to find what makes people care.
At OSMO, I worked across beauty, lifestyle, stationery, and pet brands—shaping social content around how each brand could show up naturally for its audience.
CONTENT STRATEGYSOCIAL MEDIAINFLUENCER MARKETINGCREATIVE
FOR A MORE CONFIDENT YOU
COLOR YOUR STORY
A DEEPER LIFE
Same
platform.
Different
stories.
platform.
Different
stories.
FEATURED WORK
Ulike
Making beauty tech feel more human.
Ulike makes at-home beauty technology. On social, my job was to make the technology easier to understand—and the brand easier to relate to.
I worked across content strategy and day-to-day social content for @ulikeglobal, a community of 180K+ followers.
Visit @ulikeglobal ↗180K+followersA growing
community
of real people.
community
of real people.
monthly planning
copy & shooting briefs
social content
to shape what comes next
FINDING WHAT PEOPLE CARE ABOUTA product feature is information.
A product feature is information.
A good post gives people a reason to care.
For Ulike, that meant finding different ways into the same brand—from product education and beauty routines to trends, questions, and everyday moments.
DIFFERENT BRANDS, DIFFERENT VOICES
DifferentThe same approach doesn’t work for every brand.
Ulike
Beauty Tech@ulikeglobal ↗ITY Cosmetics
Beauty & Self-expression@itycosmetics ↗Nahvalur
Writing & Creativity@nahvalur ↗FitWarm
Pet Lifestyle@fitwarm_pet_apparel ↗people.
Different
stories.
INFLUENCER MARKETING
Beyond the brand account.
Sometimes the right way to tell a brand story is through someone else’s voice. My work also included creator research, creative briefs, campaign coordination, and influencer content across different brands.
Real people.Real moments.
Real impact.
WHAT STAYED WITH ME
Make for the brand. Think about the person.
OSMO taught me to look past what a brand wants to say and ask a simpler question: What would make someone care?
Different brands have different answers. Finding them is still one of my favorite parts of the work.