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FANTUAN · HOUSTON, TX
Marketing / Creative Specialist    04/2025 – 01/2026

Helping local
merchants
get seen.

Fantuan connects local businesses with people looking for what to eat, try, and do nearby. I helped bridge the gap between merchants and local customers through influencer partnerships, social content, in-app promotions, and community operations.

◉   FantuanLocal Eats. Delivered.
APP SCREENFantuan Houston discovery page
RESTAURANT IMAGE
LOCAL MERCHANT
Support
Local Restaurants
Stronger Together
Local Food.
Local People.
Real Stories. ♡
01
FROM MERCHANT TO AUDIENCE

One promotion.
More than one way
to reach people.

A restaurant promotion didn’t live in just one post. My job was to help carry it across the channels where local users were already paying attention—from creators and social media to in-app placements and private community.

A connected marketing ecosystem

▣Local MerchantUnderstand needs
and plan promotions
→
⌕InfluencerMatch with
local creators
→
▯ContentSocial media
& in-app materials
→
♧CommunityWeChat groups
& local engagement
→
♙Local AudienceMore visibility,
more customers
02
INFLUENCER MARKETING

Finding the right
person to tell
the story.

I connected local restaurants with Houston-based food creators, managed communication, and coordinated content to showcase each restaurant’s unique story and drive real engagement.

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CREATOR 01
CREATOR 02
CREATOR 03
CREATOR 04
♧MatchConnect merchants with local food creators▤BriefAlign on the offer and content angle⌘CoordinateManage communication and scheduling➤AmplifyTurn creator content into wider campaign visibility
03
CONTENT THAT MOVES PEOPLE INTO THE APP

From attention
to action.

I created social content and in-app promotional materials, including banners, event visuals, and push notifications, to drive traffic from awareness to real engagement on the Fantuan app.

Social ContentRestaurant features, promotions, local campaigns
SOCIAL CONTENT
In-App CreativeBanners, promotional placements, campaign visuals
IN-APP BANNERS
Push NotificationsShort, timely messages designed to bring users back
Fantuan   now
New deals near you 🔥
Explore today's exclusive offers in Houston.
04
PRIVATE COMMUNITY OPERATIONS

Sometimes the best
channel was a group chat.

I managed local WeChat communities, sharing restaurant offers, new openings, and event information, while answering questions and surfacing what people actually wanted. It became a direct and high-engagement way to keep the brand close to the local community.

GROUP CHAT SCREENFantuan Houston community
▣OffersShare timely local deals⌕DiscoveryIntroduce restaurants and new openings▤FeedbackSee what people respond to directly♧CommunityKeep the brand present in everyday conversations
05
WHAT THIS TAUGHT ME

Get closer before you get louder.

Fantuan taught me that local marketing works best when the distance between a business and its audience gets smaller. Sometimes that meant an influencer. Sometimes an app banner. Sometimes it was simply the right message in the right group chat.

Different channels.
Same goal: make the
local connection easier.
←   ALL WORK