RECRUIT
Localized hiring campaigns.
← BACK TO WORK
Fasgo Inc & ViaJob
Moving work life forward.
What started with a driver recruiting challenge grew into something bigger: finding better ways to connect people with work.
CONTENT STRATEGYSOCIAL MEDIARECRUITMENT MARKETINGIP DEVELOPMENT
Empowering
drivers.
Delivering
possibilities. ♡
drivers.
Delivering
possibilities. ♡
01Finding drivers
Fasgo Inc
Finding drivers
where they already are.
Fasgo is a last-mile delivery company working with independent drivers across the U.S.
As new routes opened, traditional recruiting channels couldn’t always keep up.
So we turned social media into a recruiting channel—not just a place to post.EDUCATE
Practical driver training.
CONNECT
Social content & community.
FEATURED WORK
Recruiting drivers solved today’s problem.
But it raised a bigger question:
Could finding work
be easier in the first place?
03
ViaJob
Making the connection easier.
ViaJob connects verified workers with verified opportunities, with an early focus on logistics and blue-collar work.
My focus: building an audience before asking for the click.AUDIENCE
Understand who we’re speaking to.
CONTENT
Give people a reason to stay.
CHANNELS
Give each platform a job.
LEARN
Use response to shape what comes next.
Real opportunities.Real connections.
Real stories.
Real workers.
Real impact. ♡
Real workers.
Real impact. ♡
One audience. Different reasons to show up.
VIAJOB
Connect.Platform & opportunities.
VIAJOB TRABAJO
Act.Worker acquisition.
MODO VIAJOB
Relate.Culture & community.
FASGO
Learn.Recruitment & education.
♡ Not every post needs to sell.
Some earn attention.
Some build trust.
Some give people a reason to act.
IP INCUBATION
MODO VIAJOB / QUE CHAMBA
Stories people actually want to watch.
I started exploring life around the job—bad shifts, family dinners, small wins, inside jokes, and everything in between.
That became a growing world of original characters and stories.
✎ CHARACTER DEVELOPMENT
⚙ SCRIPTWRITING
▣ AI CREATIVE
▤ STORY WORLD
⚙ SCRIPTWRITING
▣ AI CREATIVE
▤ STORY WORLD
WHAT I’M LEARNING ALONG THE WAY
Attention is only the beginning.
I’m learning to look beyond views and ask what happened next.
Intuition starts the idea.
Evidence shapes the next one.
I still trust creative instinct. I’m getting better at knowing what deserves to continue.
Still making. Still figuring things out.
And that’s probably my favorite part.